Energy drink recalled because it contains vodka

Due to mislabeling, the beverage is actually High Noon vodka seltzer

By Mark Huffman of ConsumerAffairs

July 31, 2025

• High Noon is recalling specific 12-packs of its Beach Variety packs because some cans are incorrectly labeled as CELSIUS ASTRO VIBE Energy Drink but contain vodka seltzer, potentially leading to accidental alcohol consumption.

• The recall applies to two lot codes of High Noon Beach Variety packs and specific CELSIUS cans shipped to distributors in eight states between July 2123, 2025; the mislabeling originated from a packaging supplier error.

• No illnesses have been reported, but consumers are urged to check lot codes and dispose of affected CELSIUS cans.

High Noon is recalling two production lots of High Noon Beach Variety packs (12-pack/12 fluid ounce cans). Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition with a silver top. Consumption of the liquid in these cans will result in unintentional alcohol ingestion.

No illnesses or adverse events have been reported for this recall to date.

Product Details: This labeling error is confined to the two lots listed below:

This recall is exclusively for the affected High Noon Beach Variety 12-packs with the lot codes listed above, which were shipped to distributors in Florida, Michigan, New York, Ohio, Oklahoma, Scouth Carolina, Virginia and Wisconsin. The product was shipped between July 21, 2025 July 23, 2025.

What to do

Even if not purchased in a High Noon Beach Variety pack, consumers should be advised to ensure their CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition, does not contain the lot codes (L CCB 02JL25 2:55 to L CCB 02JL25 3:11), prior to consuming.

Consumers are advised to dispose of the CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition cans with the impacted lot codes (L CCB 02JL25 2:55 to L CCB 02JL25 3:11) and not consume the liquid. High Noon Beach Variety packs with different lot codes than above are not affected by this recall and are safe to consume.

The recall was initiated after High Noon discovered that a shared packaging supplier mistakenly shipped empty CELSIUS cans to High Noon.

Consumers who have purchased the identified High Noon Beach Variety 12-packs or mislabeled CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition (with lot codes: L CCB 02JL25 2:55 to L CCB 02JL25 3:11), should contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com to get more information on next steps, including refunds.

This recall is being conducted with the knowledge of the U.S. Food and Drug Administration and the Alcohol and Tobacco Tax and Trade Bureau.

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