Sallie Krawcheck’s Ellevest is rolling out new funds that will invest in women, specifically in a way that helps get more money directly into the hands of women and organizations that support their advancement.
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The digital investing firm is calling the five new funds the Ellevest Impact Portfolios. Last year, it rolled out a series of exchange-traded funds designed for women to save for retirement.
Socially responsible and impact investing is becoming more popular with investors who want to make money while trying to achieve social and economic change. Investments in the new funds announced Tuesday could include small business loans to women business owners or sustainable housing for workforce tenants and families.